As the founder and CEO of EPG, Elizabeth Peterson-Gower oversees day to day operations of the land use consultancy, provides land use expertise, and serves as the principal visionary.
Elizabeth began her foray into Downtown Los Angeles in the Old Bank District, now a bustling community developed by Tom Gilmore. Gilmore, whom she had met in Hollywood while refurbishing the Equitable building, brought her on to help secure the entitlements for a collection of three buildings and an anchor restaurant, Pete’s Café, while simultaneously entitling the The Standard, Downtown LA. Since then, Elizabeth’s client roster at EPG has swelled to include the KOR Group, CIM Group, Kennedy Wilson, Palisades Development, as well as such iconic projects as The Edison, Wiltern Theater, Chateau Marmont, and The Standard, Hollywood.
In addition to her land use expertise, Elizabeth is also an experienced lobbyist and hospitality professional. Her career in the hospitality industry spans from booking agent to club manager to restaurant and bar owner. Her experience as an operator and owner provides her with deep insight into the challenges faced by owners/operators and provides her with a unique advantage as she moves to solve challenging entitlement and permitting issues.
Passionate about community development in historic and urban neighborhoods, Elizabeth is devoted to creating positive live/work/play environments by returning historic buildings to their full vitality and reactivating street life through captivating hospitality, retail, and commercial development. She has consulted internationally on the economic and social benefits of responsible nightlife and has helped cities Toronto, Norfolk, VA, Seattle, Philadelphia, and San Jose, CA transform their urban cores into vibrant centers of community entertainment and economic vitality. Elizabeth is the LA chair for RADD, a non-profit organization offering designated driver programs, a member of The Friends of Park 101, founder and chair of the Northeast Hospitality Alliance, a leader of the Downtown Hospitality Forum in Los Angeles, and a vocal supporter of local Community Police Activity Boards.
Director of New Business