Ace Hotel

Enabling new use for the historic United Artists Theatre


We offer a plethora of urban land-use and development services, ranging from the inception of a project to its operational stage.

Former Broadway Trade Center

1.1 million sf of retail, office space, a hotel & more

Contact us

We look forward to hearing about your project. Get in touch to learn more about our urban land-use and development services.

City Market South

75,000 sf of creative offices, food & beverage, and retail
About Us

Elizabeth Peterson Group, Inc. (EPG) is a land-use consulting firm headquartered in downtown Los Angeles, CA, specializing in mixed-use, adaptive reuse, and hospitality developments located in historic and urban communities.

Since 2001, EPG has championed hospitality and live/work/play projects from inception to operation. With its entitlement and land-use experts, EPG moves through the complicated government and community approval processes required to open and sustain successful ventures. As a full-service consulting firm, EPG assists its clients with selecting the perfect site for their business, finalizing a winning concept, crafting a viable operation plan, bringing together a winning team of contractors, and managing the build-out, always with an eye toward making a new or expanding business successful within the unique and dynamic environment that is urban Los Angeles.

Along with EPG’s deep expertise in regulatory requirements, government processes, and neighborhood relations, the firm attributes its success to the strong partnerships it has developed with city planning departments, building & safety departments, , and community leaders.

We offer a wide range of urban land-use and development services. Whether it’s selecting the perfect site, finalizing a winning concept, crafting a viable operation plan, or even bringing a winning team of contractors together and managing the build-out, we’re equipped with the know-how and expertise to help take your project from inception to operation.
The EPG team was instrumental in aligning our Conditional Use permit, licensing and other permits, and have been extremely helpful with following up to ensure all is well. EPG continues to be a go-to for assistance due to their experience and contacts, and is always a pleasure to work with.
Jason Deibler

Ace Hotel

Broadbridge LA LLC engaged Elizabeth Peterson-Gower and her group in the infancy of our redevelopment project. She came in, listened, and not only identified issues, but had the knowledge and experience to present the correct solutions. EPG understood the urgency in resolving time sensitive matters and diplomatically with charm represented us and our project with respect and care. Our project is where it is today, successfully moving forward, in great part to EPG!

Broadbridge LA / Waterbridge Capital

We are advised by EPG in all issues related to City Planning, Zoning, and Liquor law. They are without a doubt the best land-use consultants in the city, especially as it relates to restaurant and bar usages. EPG does so much and they do it graciously. We appreciate their professionalism and friendship.
Andre Ulloa


Over the past 15 years, we’ve worked on hundreds of development projects, ranging from residential & office buildings, to hotels and theaters, to restaurants and retail spaces. See a selection of projects to take a closer look at our work.
I have owned Temple Bar Concepts for 15 years, and during that time, I have owned and operated multiple bars and nightclubs throughout Los Angeles. The EPG team has represented me successfully in every one of those acquisitions, acquiring all permits and licenses necessary to operate. EPG has one of the strongest reputations in the city for getting the job done, in Los Angeles, a very difficult city to acquire any permit! I highly recommend EPG to any hotel, restaurant, bar, or nightclub proprietor.
Louie Ryan

Temple Bar Concepts

EPG was instrumental in helping us to successfully secure a CUP for a restaurant at the New Genesis Apartments, and to overcome substantial challenges from highly motivated and organized, but misguided community opposition. This was a high-profile project that received substantial press coverage. Despite the high numbers of people who turned out to oppose us, EPG was able to navigate us through the process to achieve our goal. EPG staff was prepared, professional, and proactive. We could not have succeeded without their help!
Mike Alvidrez

Skid Row Housing Trust

We have been working with Elizabeth Peterson Group for nearly a decade on land use and liquor entitlements approvals, and I am happy to report that we have an extremely successful track record with Elizabeth Peterson Group. Elizabeth and the team are pros at navigating through very challenging political processes in various municipalities, and I highly recommend this fine group to anyone who is looking for a favorable result in the land use and liquor license approval arena.
Matt Fisher


Contact Us

For more information about our urban land-use and development services, call us at 213.620.1904 or send us a message.